That distinction belongs to cartoonist Benjamin Rabier, who served alongside him in the military during World War One. Rabier had depicted a laughing cow on the side of the troop’s transport trucks, accompanied by the word “Wachkyrie”. And although he was responsible for the cheese, he cannot take credit for the name.
It is the clever creation of Léon Bel, whom I doubt could have envisioned its current level of commercial success from its humble beginnings in the Franche-Comté region in 1921. And let’s just say that you’re in for a surprise.īut first a brief history of our jovial bovine friend, and quite an interesting history it is too.Ī pioneer in the processed cheese category, La Vache Qui Rit was also the first trademarked French cheese. Repeat as needed.Ĭheese-savvy adults and aficionados of fromages fermiers, on the other hand, might offer a different perspective, declaring that it’s “not even really cheese!”. Pull, twist, and off comes the wrapper, revealing a perfect pop-in-your-mouth portion of creamy, cheesy goodness.
Children adore it, and rightfully so.Īfter all, from a child’s perspective what cheese could possibly compare? Shiny little foil-wrapped triangles – each with a convenient bright red pull tab for ease of opening – all snugly tucked into their cardboard box and adorned with an image of a grinning cow sporting a cute white nose and decorative earrings. La Vache Qui Rit… Or, as it is known in the UK and across the pond, The Laughing Cow. It’s smiles all round for The Laughing Cow with a very interesting history indeed
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